Kanye West reveals he’s ‘adding basketball’ to Yeezy sneaker line
July 28, 2018 - Basketballs
Kanye West had a simple, two-word proclamation to his scarcely 28 million Twitter supporters Friday per his Adidas Yeezy sneaker brand: “adding basketball.”
adding basketball pic.twitter.com/S61SkXdY7A
— KANYE WEST (@kanyewest) July 27, 2018
West’s news that a initial Yeezy basketball shoe will launch in 2019 was accompanied by a lax conformation blueprint of several other arriving Yeezy shoe designs.
The Yeezy line has essentially focused on creation lifestyle sneakers. The entrance into basketball will symbol a change for a brand, as it starts to emanate opening models that have also been entirely wear-tested and grown with record in mind, according to code sources.
Last summer, West wore an early representation of a initial Yeezy basketball shoe during an unpretentious pickup diversion during UCLA, featuring a taller weave collar tallness and a full-length Boost midsole pattern identical to his renouned Yeezy 350 infrequent shoe. In April, West also tweeted out an early demeanour during another basketball judgment design, that was highlighted by a some-more thespian black heel row and a wavy, layered top by a toe.
While West has been operative on basketball designs for scarcely dual years, it wasn’t until recently that he sealed off on a basketball shoe that will launch in 2019. The cost indicate is approaching to be some-more than $225, according to attention sources.
For now, Adidas skeleton to launch a accumulation of new Yeezy silhouettes in 2019 and is sealed in on a long-term understanding with West that goes distant over a customary publicity deal.
The basketball sneaker space is going by a resurgence in competition, with Puma re-entering a marketplace this fall, and brands such as AND1 and New Balance environment their sights on NBA partnerships again.
While Under Armour has enjoyed success with Stephen Curry‘s signature series, a attention has prolonged been dominated by Nike and a Jordan Brand subsidiary, that has scarcely 90 percent of a marketplace of basketball shoes over a past decade.
After collaborating with Nike on dual massively hyped Air Yeezy signature sneakers in 2009 and 2012, West switched brands and sealed with Adidas in a tumble of 2013. Most of a $200-and-up Yeezy sneakers resell following for dual and 3 times their initial price.
Having his possess opening signature basketball shoe ragged by NBA players would be rare for a non-athlete entertainer. West has settled that he prefers to be famous as a “performance athlete.” He even famously claimed to have lobbied Nike CEO Mark Parker for a sneaker line that stretched over only lifestyle models, pleading, “I go to a Garden and play one-on-no one!”
Looking even serve ahead, a 2020 NBA All-Star Game is slated to be hold in West’s hometown of Chicago, potentially environment adult a array of code wars with his aged nemesis in Nike and Michael Jordan, whose Jordan Brand many recently designed and done a 2018 All-Star Game’s uniforms.